AI Visibility Checklist for Professional-Service Businesses

Work through each group and mark every item as Yes, Partly, No or Not applicable. Use the site as a visitor would, not as its owner.

• Does the homepage state, in visible text, what the business does?

  Yes / Partly / No / Not applicable

• Is the legal or trading name used consistently across the site?

  Yes / Partly / No / Not applicable

• Is the business category obvious without industry jargon?

  Yes / Partly / No / Not applicable

• Are contact details identical on every page that shows them?

  Yes / Partly / No / Not applicable

• Does each core service have its own page?

  Yes / Partly / No / Not applicable

• Does each service page explain scope, process and outcome?

  Yes / Partly / No / Not applicable

• Are service names the words a client would actually use?

  Yes / Partly / No / Not applicable

• Is it clear which services the business does not offer?

  Yes / Partly / No / Not applicable

• Is the intended client type stated explicitly?

  Yes / Partly / No / Not applicable

• Are the markets, regions or locations served named?

  Yes / Partly / No / Not applicable

• Is remote or on-site delivery clarified where relevant?

  Yes / Partly / No / Not applicable

• Are the people behind the business named?

  Yes / Partly / No / Not applicable

• Is relevant background or experience described?

  Yes / Partly / No / Not applicable

• Do individual profile pages exist for key people?

  Yes / Partly / No / Not applicable

• Are qualifications stated only where they can be verified?

  Yes / Partly / No / Not applicable

• Are the ten most common client questions answered somewhere on the site?

  Yes / Partly / No / Not applicable

• Is each answer given directly under a heading that asks the question?

  Yes / Partly / No / Not applicable

• Are pricing approach and engagement models explained honestly?

  Yes / Partly / No / Not applicable

• Are timelines and requirements described?

  Yes / Partly / No / Not applicable

• Are policies, terms and privacy information available and current?

  Yes / Partly / No / Not applicable

• Is the process after an inquiry explained?

  Yes / Partly / No / Not applicable

• Are examples or references presented accurately, without invented results?

  Yes / Partly / No / Not applicable

• Is any claim on the site something you could support if asked?

  Yes / Partly / No / Not applicable

• Does every page have a unique title and meta description?

  Yes / Partly / No / Not applicable

• Does every page have exactly one H1 and a logical heading order?

  Yes / Partly / No / Not applicable

• Is the important content present without requiring interaction?

  Yes / Partly / No / Not applicable

• Are there any broken links, redirect chains or duplicate pages?

  Yes / Partly / No / Not applicable

• Does the site have a current sitemap and a robots file that allows public pages?

  Yes / Partly / No / Not applicable

• Does the site describe the organization in structured data?

  Yes / Partly / No / Not applicable

• Do service and profile pages use matching, accurate markup?

  Yes / Partly / No / Not applicable

• Does all markup describe information that is visible on the page?

  Yes / Partly / No / Not applicable

• Is the markup free of validation errors?

  Yes / Partly / No / Not applicable

• Can every important page be reached from the navigation or footer?

  Yes / Partly / No / Not applicable

• Do service pages link to related explanations and next steps?

  Yes / Partly / No / Not applicable

• Is link text descriptive rather than generic?

  Yes / Partly / No / Not applicable

• Does each key page offer one clear next action?

  Yes / Partly / No / Not applicable

• Does the form ask only for information that is genuinely needed?

  Yes / Partly / No / Not applicable

• Is it stated what happens after a submission, and when?

  Yes / Partly / No / Not applicable

• Is an alternative contact method available?

  Yes / Partly / No / Not applicable

• Do directories and profiles match the website details?

  Yes / Partly / No / Not applicable

• Are outdated services, prices or locations removed everywhere?

  Yes / Partly / No / Not applicable

• Is the business described the same way across all channels?

  Yes / Partly / No / Not applicable

• Have you asked several AI-assisted tools the questions your clients ask?

  Yes / Partly / No / Not applicable

• Was the business mentioned, and was the description accurate?

  Yes / Partly / No / Not applicable

• Were competitors shown instead, and what do their pages explain better?

  Yes / Partly / No / Not applicable

• Have you recorded the date, platform and wording used for each observation?

  Yes / Partly / No / Not applicable

Group your No and Partly answers by how strongly each one affects clarity, trust, discoverability or the ability to act, then fix the items that block everything else first.

The same prioritization logic is described on our methodology page, and the foundations behind it are covered in what is an AI-ready website.